Blog
Notes for B2C founders
Short takes on finding customers without a big team.
AI answer visibility can be measured. Measure it carefully
Tools now track how often brands appear in AI answers. Our view on what that tells a small brand, and where the numbers mislead.
Make your products readable to shopping agents
Platforms are adding ways for AI agents to compare and buy products. Our view on the plain product facts a small brand should get right first.
When ads get more expensive, validate before you spend
Acquisition costs for consumer brands keep climbing. Our view on why that makes early demand checks cheaper than any ad test.
