Guides
Guides to reading market signals
Short, practical methods for finding real demand before you build.
AI shopping agents are coming. What B2C founders should do now
Shoppers are starting to let AI assistants find and compare products for them. Here is how to check whether your product would be picked.
How to tell a real demand signal from noise
A five-check method for deciding whether what people say in communities is real demand or just a loud moment.